That Marketing Blueprint: February
H.O.M.E.S. Marketing: Social Engagement
Purchase a Starbucks gift card online. Screenshot the barcode and add it into or on top of the image.
That Marketing Blueprint: February
H.O.M.E.S. Marketing: Handout
Surprise a few people in your sphere with a $5 coffee gift card or small treat.
Great for clients, referral partners, or even local small businesses.
Purpose: goodwill and connection.
That Marketing Blueprint: January
H.O.M.E.S. Marketing: Handout/Email/Lead Magnet
Use this as a lead magnet.
Create a DM follow-up using AI like ManyChat. “Comment FRESH, and I will send you the checklist.”
Use as an Email or Email attachment
Use as a Website download to collect information
That Marketing Blueprint: January
H.O.M.E.S. Marketing: Handout
Use this as a professional pop-by.
Drop off bagels to lenders, title reps, insurance agents, attorneys, and vendors.
This is not about real estate talk. It’s about strengthening referral relationships.
That Marketing Blueprint: January
H.O.M.E.S. Marketing: Handout
Use this for past clients and warm contacts.
Drop off a small decluttering or goal-setting item (trash bags, label stickers, or a mini notepad).
That Marketing Blueprint: January
H.O.M.E.S. Marketing: Email
SUBJECT: Ready for a Fresh Start at Home?
EMAIL BODY:
Hi {{First Name}},
The new year is the perfect time for a fresh start, and one of the easiest ways to reset your space (and your mindset) is by decluttering.
Decluttering isn’t about getting rid of everything or creating a picture-perfect home. It’s about creating space for what you actually use, love, and enjoy and making your home feel lighter, calmer, and more functional.
To make it easy, I put together a January Decluttering Challenge you can tackle at your own pace.
Here’s how it works:
Pick one area of your home at a time (entryway, kitchen, bedroom, etc.)
Donate, recycle, or toss what you no longer need
Focus on progress, not perfection
Even small resets can make a big difference in how your home feels day to day.
And if a move might be part of your plans this year (or even next) decluttering is one of the simplest ways to start preparing without any pressure. It helps homes feel larger, brighter, and more inviting, whether you’re staying put or thinking ahead.
If you’d like my January Decluttering Checklist, just reply to this email with the word “Declutter” and I’ll send it your way.
As always, I’m here if you have questions or want to talk through what updates matter most for your home.
Happy New Year,
{{Your Name}}
That Marketing Blueprint: January
H.O.M.E.S. Marketing: Social Engagement
Download all pages as a PNG for static images to post to your Instagram or Facebook stories.
Want a video? Add animation to the template and download as a MP4 to use as a Reel or TikTok.
