Yes, I said it. OPEN HOUSE.
I know if you like m, you don’t necessarily love doing open houses. I’ll be honest, I’ve never been a big fan of them. I was always told they are great for lead generation, but I never understood that until I put the right practices into place to turn it into such. So let’s talk about how to do that.
Post on Social Media
Use the Social Media Templates to announce your open house. Again ask, “Are you thinking of selling?” and offer a free download of the Seller’s Guide or offer more listings for buyers.
The Open House Kit
Make sure to use the open house kit template at ThatCaptivatingSocial. (If you don’t have access to ThatCaptivatingSocial, you should.) The Open House Kit includes signs that you can put up at your open houses.
As a buyer, I don’t really like talking to people when I’m going to open house, but I’m much more willing to take a picture of a QR code and sign up for information. Create a list of listings similar to the one you are holding open. (You should have already done this when you created your flyer.) Use a Flodesk, Mailchimp, etc form to collect information in exchange for this listing of other properties. Make a QR code for this form website and place it on your sign. This way buyers can scan the code and get more listings, and you can get their contact information to follow up.
You can use this same idea with a simple sign in sheet, home review, or a download of the seller’s guide, etc.
Buyer’s and Seller’s Guides
Instead of hanging out cards at an open house, hand out buyer’s and seller’s guides to visitors. This is a great way to give them something valuable with your contact information that they are less likely to lose.